My creative process for developing my visual identity was guided by a desire for affirmation and sincerity. I didn’t want a smooth or neutral image, but rather a universe that fully reflects my personality, direct, bold, and uncompromising. I explored different graphic and typographic directions to find a balance between aesthetics and character. This exploration helped me understand that my visual identity needed to be both coherent and striking, a space where every visual choice tells something about me.
I set out to create something sharp, lively, and unapologetic, something that stands out and doesn’t try to please everyone. My goal was to fully embrace who I am, my influences, and my sensibility, without filtering or softening my expression. This visual identity is a way to assert my presence and my individuality, to claim a personal and confident aesthetic. It thus becomes an extension of myself: honest, expressive, and resolutely authentic.
