This project is being carried out in partnership with Jean Dubuffet's Tour aux Figures and revolves around the question: What might the Tour aux Figures look like in 2050? Divided into “agencies,” we conducted research and held discussions to imagine a possible future for this iconic site, developing a synopsis within the Co agency that proposes transforming the tower into a living ecological sanctuary, combining art, animal refuge, and plant autonomy.
Based on this forward-looking concept, we designed a coherent visual identity, produced AI-generated visuals, and developed a comprehensive communication strategy aimed at translating and disseminating this vision of a reinvented Tour aux Figures that is artistic, ecological, and immersive.
