The aim of this project was to popularize a theoretical text related to graphic design for social media. I chose an excerpt from Dmitri Siegel, theorist and art director, entitled “One More Nail in the Coffin of Graphic Design.” To begin with, I conducted an in-depth analysis of the text by developing a mind map to identify the main concepts and key ideas. I then studied various popular references to understand how to graphically represent a theoretical subject and make it accessible to a wide audience.
After this research phase, I worked on a coherent graphic identity and a visual structure suitable for the popularization video. The chosen aesthetic ultimately leaned towards a slightly punk universe, with the idea of creating an interesting duality with the tone and content of the original text. The final stage of the project was the complete production of the video on After Effects, showcasing the chosen graphic identity and ensuring a clear and dynamic transmission of the theoretical content.
